It wasn’t even deliberate, I just did it. I bought into Disney Interactive’s $100 million-plus gamble, Disney Infinity. And not just the starter pack, but all the playsets and all the individual characters. Chuck in a few power discs for good measure? Why not. $250AUD later and I had two full bags of Disney Infinity wares.
The combination of my partiality toward all things Disney and the proven track record of developer Avalanche Studios definitely pulled at my wallet-strings after I narrowly avoided the toy-game craze that is Skylanders (which netted Activision Blizzard a cool $1.5 Billion in revenue).
Honestly, I feel slightly dirty.