The British companies trying to crack the Chinese video game market

I’m fascinated by the Chinese video games market – it accounts for 28% of the world’s video game revenue, yet it’s an entity almost entirely unto itself, mostly dominated by domestically produced games. But British games developers and publishers are increasingly thinking about how to market their games in China – after all, it’s an enormous potential market of more than 600 million gamers.

I spoke to three British games companies – Coatsink, Curve Digital and Freejam – about their very different experiences of selling their games in China. Freejam’s efforts to get their game approved by the Chinese government were particularly interesting – they had to add in anti-addiction software, a chat censorship program and make changes like removing skulls from the game.

Coatsink has launched Esper 2 in China.

The article is up now on Kotaku UK, check it out:

The British Games Companies Seeking Success in China

This took an incredibly long time to produce, thanks to conducting no less than four separate interviews, and getting it down to a reasonable length was tough – there’s so much more I could have put in. I found out a lot I didn’t previously know about the Chinese games market in the process of writing this, and I’m certain I’ll be writing about it again – particularly with the impending launch of Steam China and the big question mark over whether ‘vanilla’ Steam will be outlawed in the country when that happens.

Human: Fall Flat has been a massive hit in China for Curve Digital.