I wrote a feature called ‘Why does everyone hate GAME?’ for Kotaku UK the other day, and it’s already garnered a healthy thread of comments. Seems I’m not the only one who has an opinion on the UK retailer.
It’s sad really – judging by the venom directed at the company, no one has much love for one of the country’s few remaining video game chains. From my point of view, I really want GAME to be good. I have a lot of fond memories of the store, and I want it to be great again. But the company seems hellbent on destruction, seemingly countering the dwindling physical game market with ever more aggressive sales techniques. I explored this in the article, interviewing two ex-managers who saw the attitude towards customers change during their tenure.
I’ve already written about what I think GAME could do to turn around their fortunes. But judging by their tanking share price, it might already be too late.