Hellblade helps out for World Mental Health Day

If you’re planning to buy Hellblade: Senua’s Sacrifice, then today is a good day to do it. To mark World Mental Health Day, all proceeds received by Ninja Theory from the sale of Hellblade on 10th October will be donated to Rethink Mental Illness, a charity that campaigns for those severely affected by mental illness.

Ninja Theory have put together a special trailer for Hellblade that’s composed entirely of screenshots submitted by fans of the game along with messages the developer received from players regarding their reactions to the game and their own struggles with mental health. Take a look:

Personally, I think it’s great that games developers are helping out charities like this, and hopefully we’ll see much more of this in the future. Julian Benson wrote an interesting post for Kotaku UK a while back on how developers and publishers are helping charities and how they could do more – it’s well worth a read.

UPDATE: Ninja Theory managed to raise an impressive £60,000 for Rethink Mental Illness.


  1. Damn, I’ve already bought the game. Should’ve waited.

    Always nice to see publishers and developers making this kind of effort, especially with mental health. God knows the video game community is not the best environment for good mental health.

  2. I love how they are doing this! Mental illness often gets swept under the rug and it’s so important to support charities like this. I wish I would have bought Hellblade today instead of last week though.

    1. I agree, it’s great that they’re showing their support. I’m going to pitch in and buy it myself 🙂

  3. As a mentally Ill person, I’d jus like to point out 2 things: 1, Hellblade: Senua’s Sacrifice sounds awesome, & all the reaction from my fellow ‘Brokens’ seems positive, so, as I’ve expressed previously elsewhere, Major Kudos to Ninja Theory for a job well done representing appropriately & with due care & attention, the true horrors, high & low, of mental illness. & 2ndly, as A guy who was outside All Day, on Mental Health Day, I can confirm, people treated me like a three legged rabid dog I.E. the same hatred & disrespect as normal!!! Hooray!!! Bows Politely

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