There’s no denying that EA dropped the ball when it came to incorporating microtransactions into Star Wars Battlefront 2. The very fact that the publisher felt the need to pull them from the game just before launch in the wake of player outrage is testament to that.
But why were microtransactions in the game at all? Is it purely greed? Or are microtransactions the only way that publishers can hope to turn a profit as development costs skyrocket with every new generation of console? This isn’t just EA’s problem either – practically every AAA game has additional paid-for content of some kind, whether it’s story-based DLC or simply a new hat for your character.
I took a deep dive into the numbers behind microtransactions for GamesRadar. And when you take a look at the figures, it’s clear to see that publishers are going to be increasingly dependent on microtransactions and other additional content in the future:
So what’s the answer? Would you be happy to pay more for full-price games? And is there a better way than microtransactions to increase revenue? I’d love to hear your thoughts!